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General Details
Company: Ford Edelman Designs (FED)Outstanding Shares: 1,000,285
Company Website:
Board of Directors
Chief Executive Officer: Ford EdelmanTreasurer: Balance Writer
Executive Vice President for Special Projects: Ashleigh Wade
Market Advisor: Phanatik Chickenwing
Executive Vice President for Operations: Northlight Sodwind
Prospectus
CEO's Real Life Name: Not SpecifiedCEO's Real Life Location: Not Specified
Cash on Hand: L$25,000.00
Land Owned: 2,528m2
Land Value: L$20.00/m2
Net Tangible Assets: L$75,560.00
Monthly Income: L$20,000.00
Monthly Expenses: L$5,000.00
Chairman's Letter
Business Overview
FED specializes in the custom building of small projects. Some of the examples of our work can be found at the Hope Capital Centre trading floor. As we grow, we aspire to gain a greater share of the design market.Our current project is a new and unique gaming device which can be easily and uniquely tailored to the needs of any client. It is multiplayer, interactive, and employs a balanced amount of skill and luck. More information on the game will become available as we come closer to a product launch.
With the profits from this new game, we will begin to pay our first dividends, as well as invest in new and larger ventures within SL.
Business Strategy
1. Identify needs for specially designed products within SL. (This is done through researching classifieds, market polling, advertising, etc.)2. Design products to meet these unique needs.
3. Innovate existing products to better suit unique needs
4. Market the products.
5. Continue to test products and research the market to find ways to improve our products.
6. Sell small novelty items on a retail market to help promote the company, and use retail profits to cover advertising costs.
7. Invest unused funds into a bank until needed, or redistribute to investors as dividend payments.
Business Strengths
FED does continuous market research polling residents for input on designs, ideas, and services they would like to see in SL. This type of research has led to favorable redesigns of custom products, and given the company a positive image among the clients who have worked with us, and their associates.Market Overview
Although the design market itself is saturated with amateurs and professionals alike, FED can differentiate itself from the competition by creating new markets for new products. This will be demonstrated by the upcoming release of our project in development, the game "Double Team."Although there are many competitors, we will grow in the market through sound development strategies. Our products will be drafted, developed, tested, redesigned, and retested more thoroughly than our competitors. This will help us to create products that will be state-of-the-art at their release.